The University of Stellenbosch Business School (USB) celebrated its 50 year history at the beginning of this week with the launch of a special commemorative book that tells the story of how USB "came into being through innovative thinking and courageous implementation".
However, speaker after speaker emphasised the importance of looking forward and building on the business school's rich legacy.
This is what they have said:
Prof Piet Naudé, USB director: "We are actually celebrating our 51st year with the launch of this beautiful book that is telling a good story. But we need to look forward and improve even more on the reputation that we have built over the first 50 years."
Mr Simon Susman, USB Advisory Board chairman: "It is said that reputation gets the customer in the door, but if he or she comes in the door and you don't recreate this excellence that is reported on in the book they will turn away. The USB team, with director Piet Naudé, need to build on this phenomenal reputation; not rest on it."
Prof Stan du Plessis, dean: Faculty of Economic and Management Sciences at Stellenbosch University: "On these pages you can see where we are coming from. The book should now serve as a stepping stone for the USB to have an even better future."
Prof Helgaard Muller, a former USB director: "I have been involved with the USB since the first classes were presented in 1964. Today, I experience the same atmosphere of commitment, support and enthusiasm that has always formed part of the business school. I'd like to wish the staff and new director success with a challenging future that lies ahead."
Dr Marietjie Theron-Wepener, deputy director: Business Development, Marketing and Communication and managing editor of the book, quoted from the leave of the book as her comment: "The way of learning has changed in the last 50 years. But the founding mission of the USB – to engage in academic excellence and rigorous research – remains intact. There is the same innovative spirit; the same dedication to quality."
- The book can be ordered online at www.usb.ac.za or by calling the USB Marketing Department on (021) 918 4242.
